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Technical SEO services, fixed in priority order

Technical SEO is the part of my SEO service that makes everything else possible. If search engines can't crawl, render, and index your site without friction, it doesn't matter how good the content is. And on most established sites, technical debt is the cheapest ranking gain available, because the content the fixes unblock already exists.

Most technical SEO services hand you a crawl export and call it a deliverable. I do the work, or write specifications your developers can pick up without a meeting, and everything is ordered by what will actually move rankings, not by what the crawler happened to flag.

Talk about your site

What the work covers

Crawling, rendering, and indexation

Can Google reach every page that matters, render it fully, and index it? I look at robots directives, canonical logic, redirect chains, JavaScript rendering, and the crawl budget problems that quietly hold larger sites back. On framework-built sites this is where the biggest issues usually hide, which is why I wrote a plain-English guide to JavaScript and SEO.

Site architecture and internal linking

Authority flows through links, and on most sites it flows to the wrong places. I restructure navigation, category trees, and internal links so the pages that convert receive the equity the rest of the site generates. This overlaps with on-page SEO, and the two are usually fixed together.

Speed and Core Web Vitals

Real-user performance, not lab scores chased for their own sake. I identify what is actually slowing the site down, put the fixes in impact order, and explain the trade-offs to whoever owns the codebase.

Structured data and migrations

Schema that earns rich results rather than decoration, and migration support for redesigns and replatforms. Site moves are where rankings go to die, so I hold a migration checklist refined over dozens of them.

The same process, from national publisher to ten-page site

At The Telegraph I worked across the newsroom to raise SEO standards on one of the UK's largest sites, where crawl budget and rendering problems are measured in millions of URLs. On the Money section, that audit-led approach helped grow search traffic by 220% year on year. The process scales down as well as up. This site is built the same way I build for clients, and it is part of the pitch.

Where to start

Usually with an SEO audit, which tells us both what the technical work actually is and what it's worth. If you already have an audit from someone else, I'm more than happy to work from it, or to give you a second opinion on what it missed.

Technical SEO FAQs

What's the difference between technical SEO and on-page SEO?

Technical SEO is whether search engines can access and understand your site at all. On-page SEO is whether each page matches what people search for once they can. They work together, and I offer on-page SEO as its own service where that's the gap.

Do you make the changes yourself or work through our developers?

Either. For some clients I work directly in the codebase or CMS; for others I write specifications precise enough that a developer can implement them without a meeting. Most engagements end up as a mix.

How much do technical SEO services cost?

It depends on the size of the site and the depth of the problems, and I quote fixed prices rather than open-ended retainers wherever possible. Tell me about the site and I'll give you an honest number up front.

Is technical SEO a one-off fix or ongoing work?

The initial debt is usually cleared in a defined project. After that, technical SEO becomes a smaller ongoing discipline, reviewing releases and catching regressions before they cost traffic, which most clients fold into wider SEO work.

What platforms do you work with?

WordPress, Shopify, Webflow, and custom builds on frameworks like Next.js. The principles are the same everywhere; the fixes just live in different places.

Guides

Suspect your site is being held back by something technical?

Tell me what you're working on and what you're trying to achieve, and I'll give you an honest view of whether I can help and what it would take.

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