Technical SEO services, fixed in priority order

Technical SEO is the part of my SEO service that makes everything else possible. If search engines can't crawl, render, and index your site without friction, it doesn't matter how good the content is. And on most established sites, technical debt is the cheapest ranking gain available, because the content the fixes unblock already exists.

Most technical SEO services hand you a crawl export and call it a deliverable. I do the work, or write specifications your developers can pick up without a meeting, and everything is ordered by what will actually move rankings, not by what the crawler happened to flag.

Talk about your site

What the work covers

Crawling, rendering, and indexation

Can Google reach every page that matters, render it fully, and index it? I look at robots directives, canonical logic, redirect chains, JavaScript rendering, and the crawl budget problems that quietly hold larger sites back. On framework-built sites this is where the biggest issues usually hide, which is why I wrote a plain-English guide to JavaScript and SEO.

Site architecture and internal linking

Authority flows through links, and on most sites it flows to the wrong places. I restructure navigation, category trees, and internal links so the pages that convert receive the equity the rest of the site generates. This overlaps with on-page SEO, and the two are usually fixed together.

Speed and Core Web Vitals

Real-user performance, not lab scores chased for their own sake. I identify what is actually slowing the site down, put the fixes in impact order, and explain the trade-offs to whoever owns the codebase.

Structured data and migrations

Schema that earns rich results rather than decoration, and migration support for redesigns and replatforms. Site moves are where rankings go to die, so I hold a migration checklist refined over dozens of them.

The same process, from national publisher to ten-page site

At The Telegraph I worked across the newsroom to raise SEO standards on one of the UK's largest sites, where crawl budget and rendering problems are measured in millions of URLs. On the Money section, that audit-led approach helped grow search traffic by 220% year on year. The process scales down as well as up. This site is built the same way I build for clients, and it is part of the pitch.

"Will is an exceptional SEO professional who collaborated seamlessly with teams across the newsroom to raise SEO standards and deliver measurable results. His expertise and innovative strategies were instrumental in driving The Telegraph's search visibility and organic growth across key target areas."

Harry Clarkson-Bennett, SEO Director, The Telegraph

Where to start

Usually with an SEO audit, which tells us both what the technical work actually is and what it's worth. If you already have an audit from someone else, I'm more than happy to work from it, or to give you a second opinion on what it missed.

How it runs

1. Audit first. A technical audit of the site, or a review of one you already have, so the work starts from evidence rather than assumption.
2. A prioritised roadmap. Every fix ordered by impact against effort, in plain English, so you know what happens first and why.
3. Implementation. Hands-on where I have access, or specifications your developers can pick up without a meeting.
4. Regression watch. Releases reviewed and Search Console monitored, so fixes stay fixed and new problems get caught before they cost traffic.

Technical SEO FAQs

What's the difference between technical SEO and on-page SEO?

Technical SEO is whether search engines can access and understand your site at all. On-page SEO is whether each page matches what people search for once they can. They work together, and I offer on-page SEO as its own service where that's the gap.

Do you make the changes yourself or work through our developers?

Either. For some clients I work directly in the codebase or CMS; for others I write specifications precise enough that a developer can implement them without a meeting. Most engagements end up as a mix.

How much do technical SEO services cost?

It depends on the size of the site and the depth of the problems, and I quote fixed prices rather than open-ended retainers wherever possible. Tell me about the site and I'll give you an honest number up front.

Is technical SEO a one-off fix or ongoing work?

The initial debt is usually cleared in a defined project. After that, technical SEO becomes a smaller ongoing discipline, reviewing releases and catching regressions before they cost traffic, which most clients fold into wider SEO work.

What platforms do you work with?

WordPress, Shopify, Webflow, and custom builds on frameworks like Next.js. The principles are the same everywhere; the fixes just live in different places.

Guides

• Crawl budget: who actually needs to care

  What crawl budget really is, Google's own thresholds for when it matters, how to tell if your site has a crawl problem, and what moves it. Most sites can relax.

• How much does an SEO audit cost?

  What an SEO audit costs in the UK, what drives the price up or down, what a cheap audit leaves out, and how to judge whether a quote represents value.

• How to show up in AI search: GEO for normal businesses

  What GEO actually involves, how AI assistants choose their sources, why most of it is SEO you already know, and an honest verdict on llms.txt.

• Redirects done properly: 301s, chains, and migrations

  Which redirect type to use and when, why chains quietly leak equity, how long to keep redirects, and the mistakes that turn moves into traffic drops.

• Schema markup in plain terms: what to add and what to skip

  What schema markup actually does, which types still earn rich results in 2026 after Google's three-year cull, and which ones you can safely skip.

• Does JavaScript hurt SEO? Frameworks, rendering, and what Google sees

  Whether JavaScript hurts SEO in 2026, how Google renders it, why AI crawlers can't, and the rendering choices that keep framework sites visible in search.

• Website migration SEO checklist: keep your rankings through a rebuild

  A working website migration SEO checklist from someone who has run and rescued dozens of them: what to do before, during, and after launch, in order.

• How to choose an SEO consultant without getting burned

  The questions that expose a weak SEO consultant in ten minutes, the red flags that predict a wasted year, and what good actually looks like.

• The technical SEO checklist I actually use

  A working technical SEO checklist from real audits, ordered by what breaks rankings most often, not a 200-point list of everything that can be measured.

• What a technical SEO audit covers (and what a good one leaves out)

  What a technical SEO audit actually covers, what the deliverable should look like, and how to tell a real audit from an automated export with a logo.

• What is technical SEO, in plain terms

  What technical SEO is, what it includes, and why it's usually the cheapest ranking gain available, explained in plain English by a ten-year practitioner.

• Core Web Vitals explained for non-developers

  What Core Web Vitals actually measure, the thresholds that count as good, and what to do when your scores are red, explained without the jargon.