Senior, and staying that way
You brief me, and I do the work. There is no junior team behind the curtain and no account layer between you and the person thinking about your problem.
About
Ten years of making websites findable
I'm Will Sibley, an SEO and website consultant based in London. For the last decade I've helped organisations of very different shapes, from a national newspaper to independent product brands, grow through search and better websites.
The story
Why I do SEO and builds together
I started in SEO ten years ago and kept running into the same wall: the strategy was right, but the website could not deliver it. Recommendations would sit in a backlog for months, or get implemented in ways that quietly broke them. So I learned to build the sites myself.
That combination has shaped everything since. At The Telegraph I worked with teams across the newsroom to raise SEO standards on one of the biggest sites in UK publishing. With independent brands, I have been the whole digital team: strategy, build, content, and measurement.
These days that work splits two ways. Agencies bring me in as a white-label partner when they need senior SEO and web capacity under their own brand. Businesses hire me directly when they want one accountable person rather than a roster of specialists. Both get the same thing: work I would stand behind under any name.
Brands I've worked with
What people say
Two people I've worked with closely
“Will is an exceptional SEO professional who collaborated seamlessly with teams across the newsroom to raise SEO standards and deliver measurable results. His expertise and innovative strategies were instrumental in driving The Telegraph's search visibility and organic growth across key target areas.”
Harry Clarkson-Bennett
SEO Director, The Telegraph
“I've worked with Will for several years across all aspects of digital marketing and his diligence and expertise are second to none. He has a sharp analytical mind, a strategic approach, and consistently delivers results. Beyond his technical skills, he's a pleasure to work with, collaborative, proactive, and always ready to tackle new challenges. I would highly recommend him.”
Joshua Neilly
Founder, Fat Fish Marketing
Working with me
What it's like day to day
Honest recommendations
If something will not move the numbers, I say so before you spend money on it. The recommendation you get is the one I would act on if it were my business.
Clear communication
Plain-English reporting, realistic timelines, and no jargon walls. You will always know what is being done, why, and what it achieved.
UK-based and reachable
London-based, working in UK hours. When you email, the person who replies is the person doing the work.
Sound like someone you'd work with?
Whether you're an agency looking for a reliable partner or a business that wants one senior person on the case, say hello and tell me what you're working on.