B2B SEO consultant for SaaS companies and service firms
B2B SEO is search work for businesses that sell to other businesses. The buyer is often a team, the decision takes weeks, and the pages that bring enquiries are usually comparisons, pricing and problem pages. It's for SaaS companies and B2B service firms. I'm Will Sibley, one consultant, and I do the work myself, from £1,000 a month ($1,500).
I reply myself, usually within one working day.
Proof
What I can show you for B2B work
220%
year-on-year growth in search traffic to The Telegraph's Money section, from an audit-led approach
“I've worked with Will for several years across all aspects of digital marketing and his diligence and expertise are second to none. He has a sharp analytical mind, a strategic approach, and consistently delivers results. Beyond his technical skills, he's a pleasure to work with, collaborative, proactive, and always ready to tackle new challenges. I would highly recommend him.”
Joshua Neilly
Founder, Fat Fish Marketing
What's included
What B2B SEO with me includes
- 01
Pages for each stage of the decision
A B2B buyer searches for the problem first, then for ways to solve it, then for suppliers and prices. I map your pages to those searches and plan the missing ones, under content and on-page SEO.
- 02
Comparison and pricing pages
Buyers shortlisting suppliers search for comparisons and prices. Clear pages for those searches let you make your own case, where otherwise a review site makes it for you.
- 03
Technical SEO for software sites
Many SaaS sites are built with JavaScript frameworks, and some of their content only appears once scripts run. I check what Google and the AI crawlers can read, and fix it in the framework you use. One of the first things I check on any new site is whether its content shows up with JavaScript switched off. See technical SEO.
- 04
AI search
I put the questions your buyers ask to ChatGPT and Perplexity each month, and check whether you're named and which pages are cited in your place. See AI search.
- 05
Reporting on enquiries
One written report each month, on demo requests and enquiries from search as well as traffic. Rankings come second to what they bring in.
How it runs
How B2B SEO runs, from first look to monthly report
- 01
Day 1
A first look
Send me your site and the two or three searches you'd most like to win. I check what Google has indexed and who ranks instead, then reply with what I found and a fixed price for the audit.
- 02
Weeks 1 to 3
Audit and plan
A full audit, which typically takes two to three weeks from the day I get access, with every fix ranked by what it should bring.
- 03
Month 2 onwards
Fixes, then pages
Technical fixes come first, then the comparison, pricing and problem pages. Content typically takes three to six months to show.
- 04
Every month
A report you can read
One page on enquiries, demo requests and traffic from search, what I did and what comes next.
Price
What B2B SEO costs
B2B SEO is part of my monthly plan, from £1,000 a month ($1,500). If you'd rather have a senior SEO owning search inside your team for a few days each month, that's fractional SEO. Every price I publish is on my prices page.
| What | Price | What it covers |
|---|---|---|
| Monthly B2B SEO | From £1,000 a month ($1,500) | Technical fixes, comparison and pricing pages, AI search checks and a monthly report. |
| SEO audit | Quoted on scope | A full crawl, a Search Console review and every fix ranked, with a fixed price first. |
| Fractional SEO | From £1,000 a month ($1,500) | A senior SEO who owns your search channel for part of each month. |
How to choose
Should you hire a B2B SEO agency or a consultant?
| An agency is the better choice when | One consultant is the better choice when |
|---|---|
| You need ten or more articles a month and people pitching journalists. | You want the person who audits the site to be the person who fixes it. |
| You sell in several languages and need each market handled. | You have writers or developers and need someone senior to direct them. |
| You want SEO, paid search and LinkedIn ads under one contract. | Your site is built on a JavaScript framework that needs checking first. |
| Your procurement process requires a supplier with a team behind it. | You want reporting on enquiries and demo requests, in plain English. |
Whoever you choose, ask how they'll report on enquiries rather than rankings alone. My guide on how to choose an SEO consultant lists the questions I'd ask. If you run an agency with B2B clients, I deliver this under your brand through my white-label service.
Questions
B2B SEO questions
What is B2B SEO?
- B2B SEO is the work of getting a business that sells to other businesses found in Google and in AI search. It covers the same technical and content work as any SEO, aimed at a buyer who researches over weeks and compares suppliers.
How is B2B SEO different from B2C SEO?
- The searches are fewer and worth more, and the buyer is often a team. That shifts the work towards comparison, pricing and problem pages, and towards reporting on enquiries rather than visits.
Do you work with SaaS companies?
- Yes. SaaS sites often need technical work first, because content that only appears once scripts run can be missed by Google and by the AI crawlers. I check that before planning new pages.
Are you a B2B SEO agency?
- No, I'm one consultant. Sibley Digital is me, Will Sibley, and I do the audit, the fixes and the reporting myself.
How long does B2B SEO take to work?
- Technical fixes on an established site can show in Search Console within a few weeks. New content typically takes three to six months. On one Shopify store, weekly clicks from Google went from 0 to 281 in fourteen weeks.
Can you work with our in-house team?
- Yes. I can direct your writers and developers, or work as fractional SEO, owning search for a few days each month.
Guides
Guides on B2B SEO
How to choose an SEO consultant without getting burned
The questions that expose a weak SEO consultant in ten minutes, the red flags that predict a wasted year, and what a good consultant does in the first month.
Updated
How to show up in AI search: GEO for normal businesses
What GEO involves for a normal business, how AI assistants choose their sources, why most of it is SEO you already know, and my verdict on llms.txt.
Updated
Does JavaScript hurt SEO? Frameworks, rendering, and what Google sees
Whether JavaScript hurts SEO in 2026, how Google renders it, why AI crawlers can't, and the rendering choices that keep framework sites visible in search.
Updated
Get in touch
Send me your site
Send me the address and the searches you'd most like to win. I'll check what Google and the assistants show for them and reply with what I'd fix first.
- 1I reply myself, usually within one working day.
- 2I look at your site and its search visibility before we speak.
- 3If I can help, I send a scope and a price. If I can't, I say so.
Or email will@sibleydigital.com. I work UK afternoons and the full US working day.