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Local SEO services from one senior consultant

Local SEO is the work of getting a business found when someone nearby searches for what it does, on Google Maps and in the results beneath. It's for businesses whose customers visit, book or call. I'm Will Sibley, one consultant, and I do all of it myself, from £1,000 a month ($1,500).

Send me your site

I reply myself, usually within one working day.

Proof

Search results from a site I built and still look after

The Community Sauna Network helps people across the UK start not-for-profit saunas. I built its site, launched it in April 2025 and have looked after it since. It's a national network, so these are search figures from Google Search Console and not map figures.

316

clicks from Google in the site's first fourteen months

9,789

impressions over the same months, which are the times the site appeared in Google's results

2.2

average position for a search on the network's own name

49%

of the people who search that name click through to the site

“Will built our entire site from scratch and set up everything behind it, the domain, hosting and email, so our small team can run it without a developer on call. The application form he built brings new sauna operators straight to our inbox, and he's looked after the site for us ever since. He's been brilliant to work with throughout.”

Freddie Mehigan

Head of Operations, Community Sauna Network

Read the Community Sauna Network case study

What's included

What local SEO with me includes

For a search like "plumber near me", Google shows the map pack first, which is the block of three businesses with reviews and directions above the normal results. It builds that block from Google Business Profiles, the free listings that show your hours, photos and reviews in Google Maps. Google says the map pack runs on how relevant you are, how near you are and how well known you are. You can't move your premises, so the work below raises the other two. It sits within my wider SEO services.
  1. 01

    A local audit

    I check your profile, reviews, directory listings and local pages against the three businesses that hold the map pack for your main search. You get every fix ranked by the calls and visits it should bring. The method is the same as my SEO audit.

  2. 02

    Your Google Business Profile, filled in properly

    The primary category carries more weight than anything else you set. A wood-fired pizza place should be a "Pizza restaurant", which beats the broader "Restaurant". I also write a description for every service, a field your competitors have probably left blank.

  3. 03

    A routine for earning reviews

    Google confirms that review count and score feed local rankings, and ranking surveys keep finding that recent reviews count for more. I set up a routine where every customer is asked when the job ends, with a direct link or a QR code.

  4. 04

    Citations, fixed once

    Citations are the places your name, address and phone number appear online, such as directories, social profiles and your own footer. I make them match everywhere, then set a yearly check.

  5. 05

    Local landing pages

    A page for each town or branch that matters, built from real jobs, photos and reviews in that area. Google ignores pages where only the town name changes. I'd build three with real material before I'd build ten without.

  6. 06

    Several branches under one name

    Google ranks each branch on its own, so a busy Leeds branch does little for the one in Manchester. Every branch gets its own profile, its own page and its own reviews, with one naming format across all of them.

  7. 07

    A report on calls and visits

    Each month I report the calls, direction requests and website clicks from your profile, plus Search Console data for each local page.

How it runs

How local SEO runs, from first look to monthly routine

  1. 01

    Day 1

    A first look

    Send me your address and the towns you serve. I look at your Google profile, your reviews and who holds the map pack for your main search. Then I reply with what I found.

  2. 02

    Weeks 1 to 3

    Local audit and plan

    A written audit of the profile, reviews, citations and local pages, with the fixes in order. You approve that order before anything changes.

  3. 03

    Month 2 onwards

    The fixes

    I rebuild the profile, clean up the citations, set up the review routine and write or repair the local pages. Category and service changes can alter which searches you appear for within days to a few weeks.

  4. 04

    Every month

    The routine and a report

    A couple of profile posts tied to real offers or events, replies to every review and one page of numbers. I can run the routine for you or hand it to your staff with written steps.

Price

What local SEO costs

Monthly local SEO starts at £1,000 a month ($1,500). A one-off local audit is quoted on scope, because one shop and a chain of 30 branches need very different amounts of work. You get a fixed price before anything starts.

WhatPriceWhat it covers
Monthly local SEOFrom £1,000 a month ($1,500)Profile work, the review routine, citations, local pages and a monthly report.
Local SEO auditQuoted on scopeProfile, reviews, citations and local pages checked against the current top three, with a ranked list of fixes.
Multi-location setupQuoted on scopeA profile and a page for each branch, one naming format and one record of every branch's details.

How to choose

Should you hire a local SEO agency or a consultant?

Hire an agency if you need a team looking after dozens of branches every day. Hire a consultant if you need one senior person to do the work.
An agency is the better choice whenOne consultant is the better choice when
You run 50 or more branches and need every profile managed daily.You want the person who audits your profile to be the person who fixes it.
You want paid ads, social media and local SEO under one contract.You have between one and a dozen locations, and each needs proper attention.
Your buying process requires a supplier with a team behind it.You'd like a routine your own staff can run after the first few months.
You want to email the person doing the work and get a reply from them.

Whoever you choose, ask whether they report calls and direction requests or only rankings. Be wary of anyone selling citation building as a monthly service, because it's a job you do once. If bookings are your business, my sauna websites come out of the same method.

Questions

Local SEO questions

What is local SEO?

Local SEO is the work of making a business visible when someone searches for what it does in the place it does it. Searches like "accountant in Leeds" bring up a map and three businesses first, and local SEO is how you become one of the three. It has two sides, your Google profile and reviews, and the pages on your own site.

What is the map pack?

The map pack is the block of three business listings Google shows above the normal results for local searches. It's drawn from Google Business Profiles, so a business with a strong profile can beat one with a better website.

Does my business need local SEO?

You need it if customers choose you partly by where you are. That covers places people visit, such as cafes, gyms and clinics, and businesses that travel to customers, such as trades and cleaners. An online-only shop gains little from it, and my ecommerce SEO work is the better fit there.

How much does local SEO cost?

Monthly local SEO with me starts at £1,000 a month ($1,500). A one-off local audit is quoted on scope, and I send a fixed price before any work starts.

How long does local SEO take to work?

The first movement usually comes within weeks. Profile and citation fixes can move map pack rankings in that time, while competitive searches in big cities take months.

Do Google reviews help local SEO?

Yes. Google's own documentation says review count and score factor into local ranking. A steady few reviews a month beats one big push, because recent reviews carry more weight. Since April 2025, UK law has also banned fake reviews and hidden rewards for leaving one.

Does local SEO help with AI search?

Yes. AI assistants that recommend local businesses read your Google profile, your reviews and the facts about you across the web. Google's AI local results often show one or two businesses where the map pack showed three. My AI search page covers the rest.

Guides

Guides on Local SEO

Written from client work. All guides

Get in touch

Send me your site and the towns you serve

Send me the address and a line on where your customers are. I'll reply with what I'd fix first on your profile and your site, and what it would cost.

  1. 1I reply myself, usually within one working day.
  2. 2I look at your site and its search visibility before we speak.
  3. 3If I can help, I send a scope and a price. If I can't, I say so.

Or email will@sibleydigital.com. I work UK afternoons and the full US working day.

All four fields are needed. I read every message myself and there is no mailing list.