For agencies
White-label SEO and web development
Senior delivery under your brand. I handle the SEO and the builds, you keep the client relationship. NDAs signed, no public credit, and I never contact your clients.
SEO and website consultant for agencies and ambitious businesses
I'm Will Sibley, a London-based consultant with ten years of experience. Agencies bring me in to deliver SEO and web development under their own brand. Businesses hire me directly to get found, win customers, and sell more online.
Brands I've worked with
Two ways to work with me
For agencies, and for businesses
For businesses
SEO, websites, and ecommerce, direct
Work with a senior consultant rather than an account manager. SEO programmes, new websites, and ecommerce growth for businesses that want results they can measure.
Services
What I do, in plain terms
SEO
Technical, on-page, off-page, and content. Strategy built around what your audience actually searches for, then delivered properly.
Websites
Fast, semantic, search-ready websites in Webflow or modern React and Next.js. Built to do a job for the business, not just look good.
Ecommerce
Ecommerce SEO, product and category optimisation, and Shopify builds for DTC brands that want more organic revenue.
Featured work
Recent builds
SaunaFlow
The website for SaunaFlow, a platform sauna operators use to run scheduling, bookings, payments, and memberships.
KENFEST
A festival website with a clear job: tell people what's on and get tickets sold.
Cuppers Choice
An ecommerce build for a specialty coffee brand, with product pages structured for search.
What people say
From the people who've hired me
“Will is an exceptional SEO professional who collaborated seamlessly with teams across the newsroom to raise SEO standards and deliver measurable results. His expertise and innovative strategies were instrumental in driving The Telegraph's search visibility and organic growth across key target areas.”
Harry Clarkson-Bennett
SEO Director, The Telegraph
“I've worked with Will for several years across all aspects of digital marketing and his diligence and expertise are second to none. He has a sharp analytical mind, a strategic approach, and consistently delivers results. Beyond his technical skills, he's a pleasure to work with, collaborative, proactive, and always ready to tackle new challenges. I would highly recommend him.”
Joshua Neilly
Founder, Fat Fish Marketing
Why me
What you're actually buying
Ten years in
A decade of SEO and web work, from national publishers to independent brands.
Senior and hands-on
You work with me directly. The person doing the thinking is the person doing the work.
SEO and build, one roof
Strategy and delivery from the same brain, so nothing gets lost between the audit and the site.
UK-based
London-based, working in your timezone, comfortable in your meetings when you want me there.
Tell me what you're trying to do
Whether you run an agency that needs senior capacity or a business that needs to be found, the first step is the same: a short, honest conversation about what you need.