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A Shopify store, from 0 to 281 clicks a week in fourteen weeks

A UK Shopify retailer came to me in June 2026 with almost no traffic from Google. Google won't run Shopping or search ads in its category, so the search results were the only way to reach buyers there. The store is anonymised because its category attracts attention the owner would prefer to avoid.

The result

Weekly clicks and average position, week by week

Across the fourteen weeks the store had 856 clicks from 24,919 impressions, which is the number of times Google showed it in results.

281

clicks from Google in week 14, up from 0 in week one

9.8

average position in the last week, up from 53.9, which is page six

438

of the 1,000 searches Search Console lists now rank in the top ten, and 143 in the top three

84%

of clicks over the fourteen weeks came from phones

Clicks from Google, per week

Average Google position, per week

Google Search Console, web search, all queries. Weekly totals for the fourteen full weeks from 16 June to 21 September 2026. Store anonymised. Average position is the mean of the daily averages.
Weekly Google Search Console data for the store
Week beginningClicksImpressionsAverage position
16 Jun 2026026153.9
23 Jun 2026354549.2
30 Jun 2026353243.5
7 Jul 2026653344.0
14 Jul 2026256839.7
21 Jul 20261180237.1
28 Jul 20263096434.3
4 Aug 202626110029.1
11 Aug 202640130825.9
18 Aug 202663208123.6
25 Aug 202684309820.5
1 Sep 2026125355314.9
8 Sep 2026182430112.2
15 Sep 202628152739.8

The left chart shows clicks from Google rising from 0 in the week of 16 June to 281 in the week of 15 September. The right chart shows average position improving from 53.9 to 9.8 over the same weeks, crossing onto page one in the final week.

The work

What I did, in the order I did it

None of it was unusual, and the order mattered more than any single fix. Content and links only pay off once Google can find the pages they point at.

  1. 01

    Getting the whole catalogue into Google

    Google was listing a vendor page and a tracking copy of a product address in place of the real pages. Part of the catalogue was also missing from the sitemap, which is the list of pages a store hands to Google. I fixed those first, so the collection and product pages could be found at all.

  2. 02

    Collection pages rewritten around real searches

    New titles and opening text, plus a collection built for the way people search by price. That collection now ranks on page one for its main "best under £50" search and is the store's fourth most-clicked page.

  3. 03

    Product pages and product data tidied up

    Every link inside the store now points at each product's main address. I also removed a paid app that told Google each product's price and rating, because the theme already did that.

  4. 04

    Reviews and a buying guide on the store's blog

    Two product reviews and a buying guide, written to answer the questions buyers ask before they choose. The review of the best-selling product ranks around seventh and sends readers to the product page.

  5. 05

    Links from publications that cover the category

    Around a dozen articles linked to the store over three months, including one on MSN. They point at the collection and product pages that had the fewest links.

From the audit

Three findings from this store

These are in the format my free Shopify audit uses, with the brand and product names removed. Each has the fix, the evidence and the effort.
FixEvidenceEffort
Build a proper collection page for the brand and point the menu at it, in place of the vendor page Shopify generates.The vendor page (/collections/vendors?q=brand) had 385 impressions and 18 clicks over the fourteen weeks, ranking around eighth for searches for the brand.Half an hour, plus one line in the theme to hide the vendor page from Google.
Remove the paid app that writes product data for Google.Its paid features need a Google Merchant Center account, which this store's category can't have. Its basic ones repeated what the theme already told Google.Five minutes, and a monthly fee saved.
Stop Google listing the tracking copies of product addresses beside the real ones.A product address with Google Shopping's tracking code attached (utm_source=google) was listed beside the clean one, with 24 impressions of its own.A small change to the canonical tag, the line in the theme that tells Google which address is the real one.

Your store

Find out where your Shopify store would start

Send me your store's address and I'll go through it the same way. You get two to three pages with the fixes in order, free, usually within three working days.

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