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Content and on-page SEO services from one senior consultant

Content and on-page SEO is the work of matching each page on your site to a search people make, then rewriting it until it's the best answer. It's for businesses with pages that get seen in Google but rarely clicked. I'm Will Sibley, one consultant, and I do the research and writing myself, from £1,000 a month ($1,500).

Send me your site

I reply myself, usually within one working day.

Proof

Content and on-page SEO results from a Shopify store

These figures come from a UK Shopify store I've worked on since June 2026, kept anonymous here. Google won't run ads in its category, so search had to do the work. Impressions are the times the store appeared in Google's results.

Page one

for a collection page covering one price band, which I rewrote around a real search

3,000+

impressions a month for one product review I wrote

438

of the 1,000 searches Search Console lists now rank in the top ten

Clicks from Google, per week

Google Search Console, web search, all queries. Weekly totals for the fourteen full weeks from 16 June to 21 September 2026. Store anonymised.
Weekly Google Search Console data for the store
Week beginningClicksImpressionsAverage position
16 Jun 2026026153.9
23 Jun 2026354549.2
30 Jun 2026353243.5
7 Jul 2026653344.0
14 Jul 2026256839.7
21 Jul 20261180237.1
28 Jul 20263096434.3
4 Aug 202626110029.1
11 Aug 202640130825.9
18 Aug 202663208123.6
25 Aug 202684309820.5
1 Sep 2026125355314.9
8 Sep 2026182430112.2
15 Sep 202628152739.8

What the chart shows

Weekly clicks from Google rose from 0 to 281 over fourteen weeks, from 16 June to 21 September 2026. In that time the store had 856 clicks from 24,919 impressions.

Read the Shopify store case study

What's included

What content and on-page SEO with me includes

On-page SEO improves the pages you already have, and content adds the pages you're missing. I start with pages that get impressions and miss the click, because Google is already reading those. Both sit within my wider SEO services.
  1. 01

    Keyword and search intent research

    Search intent is what the person typing a search wants to find, such as a guide, a price or a product to buy. I map your buyers' searches to the page that should answer each one. Every page gets one main search, so your own pages never compete.

  2. 02

    Title tags and headings

    The title tag is the headline Google shows for your page in its results. I keep titles under 60 characters, because a Zyppy study of 80,959 titles found Google rewrote 61.6% of them. For titles over 70 characters the figure was 99.9%.

  3. 03

    Rewrites of pages that nearly rank

    I filter Search Console for pages sitting just off page one, then rewrite the opening, the headings and the body. The answer goes in the first screen, and the page covers what the three results above it cover.

  4. 04

    Internal links

    Internal links are the links from one page of your site to another, and they tell Google which pages matter. I check the Links report in Search Console, then link to your key pages from the ones that already rank.

  5. 05

    Collection and category pages

    On a shop, searches like "linen shirts" land on category pages, which Shopify calls collections. Each one gets a real search to answer, a plain title and two or three short paragraphs of buying advice. See ecommerce SEO.

  6. 06

    New pages, written or briefed

    Guides, reviews and service pages for searches you have no page for. I write them myself, or give your writer a brief with the target search, the structure, the links and what the page must say.

  7. 07

    Measuring and pruning

    Each month I report on every page against the search it was written for. I also recommend what to merge or remove, because old pages that rank for nothing dilute the ones that do.

How it runs

How content and on-page SEO runs, from first look to monthly report

  1. 01

    Day 1

    A first look

    Send me your address. I check which pages Google shows, what they rank for and where the titles let them down. Then I reply with what I found.

  2. 02

    Weeks 1 to 3

    Research and a page plan

    A map of the searches worth having and the page that should answer each. You see which pages get rewritten, which get merged and which are new, before any writing starts.

  3. 03

    Month 2 onwards

    Rewrites first, then new pages

    Pages that already get impressions come first. Changes to those often show within two to four weeks, and a new title can register within days.

  4. 04

    Every month

    A report on each page

    One page showing clicks and position for each target search, what I did and what comes next. New content typically takes three to six months to show.

Price

What content and on-page SEO costs

Monthly work starts at £1,000 a month ($1,500). The price depends on how many pages matter and whether I write them or brief your writers. I send a fixed monthly scope before anything starts, so you know the cost before the first page goes live.

WhatPriceWhat it covers
Monthly content and on-page SEOFrom £1,000 a month ($1,500)Research, rewrites, new pages or briefs, internal links and a monthly report.
A fixed set of pagesQuoted on scopeRewrites of a defined list, such as your ten main service or collection pages, for one fixed price.
Content auditQuoted on scopeEvery page checked against the searches it appears for, with a list of what to rewrite, merge or remove.

How to choose

Should you hire a content agency or an SEO consultant?

Hire a content agency if you need a large number of articles written to a schedule. Hire a consultant if you need one senior person to decide which pages should exist and to write the ones that matter.
An agency is the better choice whenOne consultant is the better choice when
You need 20 or more articles a month, written to a schedule.Your pages get impressions in Search Console but few clicks.
You want video, design, social posts and articles under one contract.You have writers in-house who need briefs they can't misread.
You already know which pages to write and need them produced in bulk.You'd take one page aimed at a real search over four posts aimed at none.
You want the person who did the research to write or edit the page.

Whoever you choose, ask which search each planned page is meant to answer, and how they'll report on it a month later. If you'd like your pages quoted by ChatGPT and Google's AI results as well, see my AI search page.

Questions

Content and on-page SEO questions

What is on-page SEO?

On-page SEO is everything on the page itself that you control. That means the search the page targets, its title, headings, body text, internal links and structure. It sits between technical SEO, which gets pages seen, and new content, which adds pages worth seeing.

How much do content and on-page SEO services cost?

Monthly work with me starts at £1,000 a month ($1,500). The scope is fixed before the first page goes live, and a defined set of rewrites can be quoted as a one-off price.

How long does content SEO take to work?

Rewrites of pages Google already crawls often show within two to four weeks. New content takes longer, typically three to six months. On one Shopify store, weekly clicks went from 0 to 281 in fourteen weeks.

Do you write the content yourself?

Yes, in many cases, and I write briefs where a client has good writers in-house. Either way the research, the target search and the structure come from me.

How many words does a page need to rank?

There's no minimum. A page needs to cover what the top three results cover and answer the search in its first screen. A page that answers in its first 300 words is better placed than one that takes 1,500 to get there.

Should I publish more blog posts or fix the pages I have?

Fix the pages you have first. A service or category page that already gets impressions is quicker to improve than a new post is to rank. On the Shopify store I rewrote the collection pages before writing a single review, and one now ranks on page one.

Is this the same as content marketing?

It's the search side of content marketing. Topics come from real searches, each page has one search to answer, and I report on whether it did. Pages nobody searched for don't make the plan.

Do you work on product and category pages?

Yes, and on a shop that's where I start. Category pages match the searches with the most buying intent, and product pages pick up the more specific ones. My Shopify SEO page covers the store side in detail.

Guides

Guides on Content and on-page SEO

Written from client work. All guides

Get in touch

Send me your site and the pages that matter

Send me the address and the two or three pages you most want found. I'll reply with what I'd rewrite first and what it would cost.

  1. 1I reply myself, usually within one working day.
  2. 2I look at your site and its search visibility before we speak.
  3. 3If I can help, I send a scope and a price. If I can't, I say so.

Or email will@sibleydigital.com. I work UK afternoons and the full US working day.

All four fields are needed. I read every message myself and there is no mailing list.